About Friendometry
- Client
- Friendometry
- Industry
- Parenting / Social Connection Tech
- Services Provided
- Website Rebuild & Redesign, Ongoing Social Media Marketing, Website Maintenance, Business Strategy Consulting
The Challenge
When Friendometry came to us, they had a clear mission—but their digital presence didn’t reflect it:
- An outdated website that didn’t resonate with modern parents
- Inefficient plugin setup and security vulnerabilities
- Poor user experience and navigation issues
- Lack of brand visibility and engagement on social media
- No ongoing maintenance or marketing strategy in place
They needed a trusted partner to rebuild their digital foundation and actively support growth across channels.
Our Solution
We began with a full website rebuild, then transitioned into an ongoing partnership to boost visibility, maintain stability, and offer strategic direction.
Website Rebuild & Redesign (Completed)
- Rebuilt the entire website from scratch on WordPress
- Selected modern, lightweight, and secure plugins
- Redesigned every page with a focus on clean UI, accessibility, and intuitive UX
- Crafted layouts tailored to parents and caregivers with mobile-first responsiveness
- Improved page speed, security, and backend manageability
Social Media Marketing (Ongoing)
- Managing and creating consistent content for Facebook, Instagram, LinkedIn, and Pinterest
- Storytelling through quotes, educational posts, and parent-focused content
- Growing audience engagement through relatable, value-driven campaigns
- Designing eye-catching visuals that resonate with the parenting niche
- Monitoring platform insights to optimize reach and performance
Website Maintenance (Ongoing)
- Performing regular backups, speed optimization, and security checks
- Monitoring performance and supporting new feature rollouts
- Updating plugins and WordPress core without compromising stability
Strategic Business Consultation (Ongoing)
- Providing growth ideas, campaign suggestions, and product improvement strategies
- Helping the team align digital actions with core business goals
- Guiding content planning, seasonal campaigns, and app promotion strategies
Results We've Achieved So Far
- 100% improvement in website speed and UX after full rebuild
- Consistent social media growth across all platforms
- Stronger brand identity and engagement with parent users
- Stable and secure website infrastructure with no downtime
- Ongoing strategic clarity through regular collaboration
Tools & Platforms Used
- WordPress (with BuddyPress & Paid Memberships Pro)
- Google Site Kit
- Facebook Business Suite
- Meta Ads Manager
- Instagram, Pinterest, LinkedIn
- Figma for design
Client Testimonial
“Partnering with UnikBrushes was one of the best decisions we made. They transformed our website and continue to help us grow with smart, hands-on marketing and expert support. They genuinely care about our mission.”
– Daniel Kriz, Founder, Friendometry
Conclusion
Friendometry’s transformation is more than a website redesign—it’s an ongoing success story powered by strategy, design, and purpose-driven marketing. As they grow their mission of helping children make friends, UnikBrushes remains a trusted digital partner every step of the way.
Let’s create something impactful—together.
