ParcelPath

ParcelPath

Project Summary

Client: ParcelPath
Industry: Logistics / Shipping Tech
Services Provided: Web Design & Development, SEO (On-Page & Off-Page), Landing Page Design, Google Ads Management, Social Media Marketing, Website Maintenance, Marketing Strategy

About ParcelPath

ParcelPath is a disruptive shipping platform that offers discounted shipping through UPS and USPS, helping individuals and businesses ship smarter—without monthly fees or subscriptions.

They came to UnikBrushes looking to transform their digital presence, improve their search visibility, and increase conversions across the board.

The Challenge

Before working with UnikBrushes, ParcelPath faced several digital roadblocks:

  • An outdated website with poor user experience and unclear messaging
  • Landing pages that were not optimized for paid ad traffic
  • Weak SEO structure and minimal organic visibility
  • Low social media engagement and no consistent content strategy
  • Lack of strategic marketing direction and funnel design

They needed a complete overhaul—from design and SEO to marketing performance

ParcelPath

Our Solution

We built a comprehensive digital strategy to boost visibility, drive quality traffic, and increase conversions.

Website Redesign

  • Built a modern, intuitive, and fast-loading website
  • Optimized for conversions, mobile responsiveness, and user experience
  • Clear CTAs, consistent branding, and improved trust signals

SEO Overhaul (On-Page & Off-Page)

  • Resolved technical SEO issues and structured content for better indexing
  • Optimized metadata, internal links, and page hierarchies
  • Continuously building quality backlinks and publishing SEO-rich content
  • Monitoring keyword rankings and organic traffic to improve visibility

Google Ads & Landing Page Optimization (Ongoing)

  • Strategically created and managed Google Ads campaigns
  • Designed targeted, high-converting landing pages
  • A/B tested ad copy and creative to improve CTR and reduce CPC
  • Continuously optimizing for better ROAS and conversions

Social Media Management (Ongoing)

  • Managing daily content across platforms (Instagram, Facebook, LinkedIn)
  • Building audience engagement through storytelling and education
  • Boosting reach via strategic paid social campaigns

Funnel Strategy & Marketing Consulting (Ongoing)

  • Developed multi-step funnels tailored to cold, warm, and hot leads
  • Advising on campaign ideas, CTAs, offers, and user journeys
  • Providing monthly performance audits and optimization plans

Website Maintenance (Ongoing)

  • Performing security checks, plugin updates, backups, and speed optimization
  • Supporting ongoing updates, feature additions, and performance enhancements
  • Ensuring uninterrupted user experience and fast load times

Results We've Achieved So Far

  • 300% increase in organic traffic through continuous SEO improvements
  • 3X daily signup growth driven by optimized PPC and landing pages
  • Improved keyword rankings for high-conversion search terms
  • Boosted social engagement and follower growth
  • Stable, high-performing website with consistent uptime and speed

Tools & Platforms Used

  • WordPress
  • Google Ads
  • Google Analytics
  • Google Search Console
  • Elementor
  • Ahrefs / SEMrush
  • Meta Ads Manager

Client Testimonial

“We saw an immediate difference after partnering with UnikBrushes. It’s rare to find an agency that handles design, ads, SEO, and strategy—all with the same level of care. We’ve been working with UnikBrushes for months now, and they consistently deliver. They just get it.”

– Tucker Lemm, CEO, ParcelPath

Full sized screenshots

Conclusion

ParcelPath’s ongoing success is proof of what happens when strategy, execution, and collaboration come together. From a brand-new website to a long-term growth engine—UnikBrushes continues to be a driving force behind their digital expansion.

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