Case study

Amar Karthik

Amar Karthik is a digital strategist, developer, and entrepreneur with over a decade of hands-on experience building brands, systems, and growth engines that deliver real results. His work sits at the intersection of design, technology, and…

photo of Amar Karthik - founder and ceo of UnikBrushes

Project overview

Founder & CEO of UnikBrushes

Amar Karthik is a digital strategist, developer, and entrepreneur with over a decade of hands-on experience building brands, systems, and growth engines that deliver real results. His work sits at the intersection of design, technology, and…

Amar Karthik is a digital strategist, developer, and entrepreneur with over a decade of hands-on experience building brands, systems, and growth engines that deliver real results. His work sits at the intersection of design, technology, and performance marketing, helping businesses scale with clarity and impact.

The work

The story behind the project

The challenge, decisions, delivery and outcomes documented for Amar Karthik.

The Foundation of UnikBrushes

Amar founded UnikBrushes at the age of 13, driven by curiosity and a deep interest in building things on the internet. What began as small freelance design work quickly evolved into a full-service digital agency. By teaching himself HTML, CSS, and PHP early on, he laid the technical foundation that continues to shape his approach today.

Over the years, UnikBrushes has grown into a global agency delivering performance-driven solutions across:

  • Website Design & Development (WordPress, Shopify, and custom builds)
  • SEO & Digital Marketing (focused on growth, visibility, and conversions)
  • Branding & Creative Design (building strong, memorable identities)
  • UI/UX Design (focused on clarity, usability, and conversion)

With 300+ clients across industries such as healthcare, education, real estate, and e-commerce, UnikBrushes is known for its execution speed, strategic thinking, and results-first mindset.

Growth Through Adaptation

Amar’s journey has been defined by constant evolution. During the COVID-19 period, he doubled down on digital marketing, e-commerce ecosystems, and advanced SEO, expanding UnikBrushes’ capabilities beyond design into full-funnel growth systems.

Today, his approach integrates AI and automation into marketing, content, and development workflows, enabling faster execution without compromising quality. This forward-thinking mindset allows both his team and clients to stay ahead in a rapidly changing digital landscape.

Expanding Beyond the Agency

Alongside UnikBrushes, Amar has played key roles in building and scaling other ventures.

He is the Co-Founder & CTO of LearnyHive, an ed-tech platform that has helped over 10,000 students with focused, exam-oriented learning. He leads product, technology, and growth strategy for the platform.

He also works closely with Friendometry, a parent-focused platform addressing childhood loneliness by helping families build meaningful social connections for their children. Amar drives its digital marketing, SEO, and growth strategy.

A Results-Driven Mindset

Amar’s work is grounded in one principle: outcomes matter. Whether it’s building a website, scaling paid ads, or designing a lifecycle marketing system, his focus remains on creating measurable impact.

Through UnikBrushes and beyond, he continues to help brands grow with smarter systems, better strategy, and strong execution.

Project gallery

Explore the original presentation images preserved from the Amar Karthik case study.

  • photo of Amar Karthik - founder and ceo of UnikBrushes
  • about-image-for-amar-karthik-website-1

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