Founder and CEO

Amar Karthik

A designer, developer and digital growth specialist who built UnikBrushes around the belief that useful digital work should connect creativity, technology and business thinking.

The founder

Building connected digital work from a lifelong curiosity.

UnikBrushes was founded by Amar Karthik with a simple belief: businesses deserve more than a website that only looks good. They need a digital presence that supports their goals, earns trust and helps them grow.

His interest in design and code began at a young age. What started with self-directed experiments gradually expanded into work across web development, branding, search, digital marketing, user experience and automation.

Today, Amar combines those disciplines to shape clearer digital systems and leads UnikBrushes with the same hands-on mindset that started the company.

Start a Conversation Visit Amar's Website ↗

The journey

Learning by building, then building with purpose.

The path from early experimentation to leading a multidisciplinary digital team was gradual, practical and shaped by real work.

The beginning
Curiosity became a way of learning.
Amar began exploring the internet, design and code while he was still in school. Small websites, graphics and experiments became a practical education built through making, testing and rebuilding.
2015
UnikBrushes started with hands-on client work.
What began as independent creative and website projects grew into UnikBrushes, bringing design, development and digital problem-solving into one place.
A wider view
Websites became part of a larger business system.
Experience across branding, search, marketing, user experience and automation changed the focus from isolated deliverables to connected systems that support long-term growth.
Today
The same curiosity now guides a connected team.
Amar leads UnikBrushes with a hands-on approach to strategy, creative direction and technology while helping the team keep every decision connected to the client's wider goals.

At UnikBrushes

Where Amar stays closely involved.

His role connects the wider business view with the craft and systems needed to turn it into useful digital work.

Strategy and direction
Turning business priorities into a clear digital plan before deciding what should be designed or built.
Web and product experience
Connecting structure, interface design and development so useful experiences remain technically sound.
Digital growth systems
Bringing websites, search, campaigns, content and measurement together around sustained business progress.
Team and operations
Keeping multidisciplinary work aligned through shared context, accountable ownership and practical systems.

Writing by Amar

Ideas, field notes and practical digital guidance.

Every published UnikBrushes article by Amar Karthik appears here automatically, including new articles as they are published.

Website Design
The Ultimate Checklist for a Professional, High-Converting Business Website
A professional, high-converting business website combines user-centric design, fast performance, clear messaging, and trust-driven conversion elements. To generate consistent leads and sales, your website must be mobile-friendly, technically sound, SEO-ready, and structured around clear calls to action that guide visitors toward measurable outcomes. Key Takeaways A high-converting website starts…
Read article · 8 min →
Website Design
Why Your Website Isn’t Bringing Leads (Plus the Fix You Need Now)
If your website is not generating leads, the core issue is almost always confusion and friction, not traffic. Visitors cannot quickly understand what you do, why it matters to them, or what action to take next. Weak CTAs, unclear value propositions, poor UX, and slow performance silently kill conversions. Key Takeaways Most low website conversions are caused by clarity gaps, not lack of traffic…
Read article · 6 min →
Website Design
How to Improve Website Speed for Better SEO & User Experience
To improve website speed for SEO and user experience, reduce page weight first. Compress and convert images to modern formats like WebP, enable lazy loading, and minify CSS, JavaScript, and HTML. Pair this with browser caching, a global CDN, and high-performance hosting to lower server response time and consistently improve Core Web Vitals. Key Takeaways Website speed directly impacts Google…
Read article · 6 min →
Website Design
How Good Web Design Impacts Conversions, Sales & Brand Trust
Good web design directly influences website conversions, sales, and brand trust by shaping first impressions, reducing friction, and guiding users toward action. A professional, fast, and user-centered website builds credibility instantly, improves usability, and removes barriers in the buying journey, turning visitors into customers and trust into long-term revenue. Key Takeaways First…
Read article · 6 min →
Website Design
Best Web Design Practices for 2026: What Google Expects From Modern Websites
Google expects modern websites in 2026 to deliver fast loading speeds, mobile first experiences, accessibility compliance, and clean, structured content that is easy for both users and AI systems to understand. Websites must meet Core Web Vitals benchmarks, prioritize user experience design, follow SEO friendly web design standards, and be built for long term performance, trust, and scalability.…
Read article · 7 min →
News
Celebrating 10 Years of UnikBrushes: A Decade of Digital Excellence
In 2015, UnikBrushes was born from the vision of a 13-year-old entrepreneur, Amar Karthik, who believed in the power of digital innovation and creative impact. What started as a small passion project has now evolved into a full-service digital agency delivering high-impact, performance-driven solutions to clients across the globe. With over 10 years of unwavering commitment to creativity,…
Read article · 4 min →