Wild Buds

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Project Summary

Client: Wild Buds
Industry: Food and Flavored Sauces
Services Provided: Brand-New Website Design & Development (Shopify), Website Maintenance, Email Marketing Setup, Technical & On-Page SEO

About Wild Buds

Wild Buds is an emerging food brand dedicated to bringing adventurous, globally inspired flavors to households across the world. With a fresh identity rooted in creativity, bold taste, and premium ingredients, Wild Buds was built to deliver a fun, flavorful, and modern culinary experience. The brand focuses on crafting delicious sauces that blend global influences with local craftsmanship. Designed for Kids.

The Challenge

Wild Buds was a completely new brand entering a competitive market. With no online presence, no website, and no previous digital footprint, the brand needed a strong foundation that could:

• Establish instant credibility in a crowded food and sauce market
• Communicate a bold, youthful, and flavor-driven identity
• Create a seamless storefront for early customers and product testers
• Set up a Shopify store optimized for conversions from day one
• Build a structure that supports future product launches and expansions
• Prepare the brand for organic growth through SEO and email marketing
• Make it easy for new visitors to understand the brand story and products

Since the brand was starting from scratch, everything — design, content, layout, structure, and marketing — had to be built strategically to support long-term success.

Wild Buds

Our Solution

UnikBrushes partnered with Wild Buds to create a vibrant, high-performing Shopify website that introduces the brand to the world with clarity, consistency, and style.

Website Design and UX

• A bold, energetic design system that reflects the brand’s adventurous personality
• Modern typography, vibrant color palette, and playful flavor-driven visuals
• Structured product pages highlighting ingredients, flavor notes, and pairings
• Story-driven homepage explaining the brand mission and flavor philosophy
• Clean navigation for future product expansions and more categories
• Mobile-first Shopify theme optimized for fast product discovery
• Emphasis on showcasing the sauces with crisp, high-quality imagery

Shopify Development

• Built a custom Shopify storefront tailored for a new food brand
• Setup of collections, products, variants, and product detail pages
• Optimized add-to-cart and checkout flow
• Integrated shipping, tax settings, and customer accounts
• Setup for reviews, email capture, and marketing apps
• Scalable architecture ready for new launches, bundles, and seasonal drops

SEO and Content Architecture

• Full SEO setup for a brand with zero search presence
• Keyword planning for sauces, global flavors, recipe uses, and culinary trends
• Optimized product descriptions, headings, and meta data
• Structured content for “About”, “Ingredients”, and “Flavor Story” sections
• Clean URL structure designed to grow with future content and recipes
• Integration of schema and technical SEO elements from the start

Email Marketing

• Complete email marketing foundation built from day one
• Welcome flow, abandoned checkout automation, and product follow-up sequences
• Email capture strategy with popups and embedded signup blocks
• On-brand messaging that highlights flavor, creativity, and community
• Templates for new product drops, seasonal campaigns, and announcements

Website Maintenance

• Ongoing updates to homepage, product sections, and seasonal assets
• Continuous performance checks, SEO improvements, and minor UX revisions
• Regular cleanup of Shopify settings, apps, and backend optimization
• Close collaboration for product launches and marketing calendar execution

Key Outcomes

• A fully developed modern Shopify brand website built from scratch
• Clear brand identity translated into a bold, flavorful digital experience
• Improved early engagement with structured storytelling and visuals
• Increased product discoverability with optimized product and collection pages
• Strong SEO foundation enabling long-term organic growth
• Email marketing ready for capturing and nurturing early customers
• A scalable digital ecosystem that supports future products and marketing campaigns

Highlights of the Rebuild

• Complete Shopify build for a brand starting from zero
• Flavor-focused design and storytelling crafted for food enthusiasts
• Fast, mobile-optimized storefront ready for ads and organic traffic
• Email automation setup tailored to early brand growth
• SEO-ready foundation for long-term visibility
• Scalable architecture for future sauces, recipes, community pages, and more

Services Provided

• Website strategy and UX design
• Custom Shopify development
• Technical and on-page SEO
• Email marketing automation
• Website maintenance and updates
• Brand positioning guidance
• Early-stage marketing setup

Technology Stack

Shopify, Online Store 2.0, custom Liquid sections, Shopify Apps (email, reviews, optimization), GA4, WebP image optimization, SEO plugins, lightweight theme performance enhancements.

Client Testimonial

“UnikBrushes brought Wild Buds to life. From building our Shopify site to setting up our email marketing and foundational SEO, they created a digital presence that truly reflects our brand’s energy and flavor. The website feels bold, clean, and ready for growth — exactly what we needed as a new brand.”

Wild Buds Team

Full sized screenshots

Conclusion

Wild Buds is a showcase of how a new brand can launch with strong digital strategy from day one. With a custom Shopify build, foundational SEO, and strategic email marketing, UnikBrushes helped create a powerful starting point for long-term growth and brand recognition.

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