Founded in May 2015, UnikBrushes is a full-service digital marketing and web development agency based in Bengaluru, India.
Client: Menashe Properties
Industry: Real Estate
Services Provided: Web Design & Development, SEO (On-Page & Off-Page), Landing Page Design, Google Ads Management, Social Media Marketing, Website Maintenance, Marketing Strategy
Menashe Properties is a family-owned commercial real estate firm headquartered in Portland, Oregon. Founded in 1978 by Barry Menashe, the company acquires, leases, manages, and develops office, retail, and industrial properties across the Pacific Northwest and Mountain West, with recent expansion into Dallas, Denver, Seattle, and Chicago. The team is known for swift acquisitions, responsive management, and tenant-first service.
Menashe Properties needed a modern, conversion-focused website that could do three things at once.
Showcase a diverse multi-state portfolio with clear property details.
Convert qualified traffic into tour requests and leasing inquiries.
Support ongoing growth marketing across SEO, CRO, social, and paid media.
The previous experience made it difficult for users to discover spaces, compare amenities, and contact the right leasing managers. Core Web Vitals, content organization, and analytics were not aligned to growth goals.
We rebuilt the Menashe Properties website from the ground up, aligning brand, UX, and performance with measurable business outcomes.
Audience mapping for tenants, brokers, and partners.
Clear information hierarchy, mobile-first layouts, and fewer clicks to key actions.
Property discovery flow that reduces friction from search to inquiry.
Clean, confident visual language that reflects Menashe’s legacy and responsiveness.
Consistent components for cards, amenity lists, floor plans, and contact blocks.
High-contrast typography and accessible color usage.
Custom property content types with fields for location, square footage, amenities, availability, floor plans, brochures, and contacts.
Faceted search and filters by city, property type, and availability.
Reusable Elementor templates to add or update properties in minutes.
Performance tuning for speed and stability. Lazy loading, optimized images, server-level caching, and WebP.
Primary calls to action in all high-intent locations.
Sticky inquiry module on property pages for instant outreach.
Streamlined forms with fewer fields and smart validation.
Location and amenity highlights near the fold to reduce drop-offs.
Technical SEO fixes. Clean URLs, canonical tags, XML sitemaps, schema, and 301s during migration.
Real estate-relevant schema. Organization, LocalBusiness for key markets, and property metadata.
Scalable content model. City and neighborhood landing pages, portfolio hubs, and thought leadership posts.
Internal linking that pushes authority from hubs to high-value property pages.
GA4 with events for calls, form starts, form submits, brochure downloads, and map opens.
Tag Manager for clean governance and rapid iteration.
Search Console integration and keyword tracking aligned to target submarkets.
Lead source and campaign attribution to evaluate SEO and paid performance.
We continue to operate Menashe’s digital growth engine.
SEO. Technical upkeep, content roadmaps by market, link acquisition, and SERP experiments.
CRO. Heatmaps, session replays, and iterative A/B tests to improve inquiry rates.
Social Media Management. Executive and brand LinkedIn presence, property spotlights, and market updates.
Paid Media. Always-on campaigns tested by market and property type, with remarketing and pipeline alignment.
Reporting. Monthly growth reports that tie website behavior to leasing outcomes.
A faster, clearer, and more trustworthy property discovery experience.
Higher engagement on property pages with stronger inquiry intent.
Consistent month-over-month improvement in qualified form submissions and tour requests.
Lower time to publish new properties and updates, which reduces operational overhead.
Modern portfolio engine with filters that match how brokers and tenants search.
Property pages built to convert. Amenities, floor plans, photos, and inquiry in one place.
Flexible modules for new markets, property types, and campaigns.
Performance and accessibility baked in, not bolted on.
Website strategy and UX
UI design and design system
WordPress development with custom property models
Performance optimization and Core Web Vitals improvements
SEO. Technical, on-page, and content architecture
CRO. Research, hypotheses, and iterative testing
Social Media Management
Paid Media. Search, social, and retargeting
Analytics and dashboards with GA4 and Tag Manager
Ongoing support and monthly growth program
WordPress, Elementor Pro, Advanced Custom Fields, custom PHP templates, GA4, Google Tag Manager, Search Console, performance plugins and server-side caching, image optimization and WebP, Cloudflare or similar CDN.
“Partnering with UnikBrushes transformed our digital presence. Our new website not only reflects the professionalism of Menashe Properties but also generates far more qualified inquiries than before. The team’s ability to align design, SEO, ads, and ongoing strategy makes them an invaluable partner. They understand our industry and consistently deliver measurable results.”
— Executive Team, Menashe Properties
Menashe Properties’ success highlights what happens when strategy, execution, and collaboration work seamlessly. From a fully redesigned website to a conversion-driven digital marketing program, UnikBrushes continues to be a driving force behind their online growth and multi-market expansion.
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Founded in May 2015, UnikBrushes is a full-service digital marketing and web development agency based in Bengaluru, India.