Founded in May 2015, UnikBrushes is a full-service digital marketing and web development agency based in Bengaluru, India.
Client: Exotic Carbon Fiber
Industry: Automotive Parts Sales and Service
Services Provided: Web Design & Development, SEO (On-Page & Off-Page), Landing Page Design, Google Ads Management, Social Media Marketing, Website Maintenance, Marketing Strategy
Exotic Carbon Fiber is a U.S.-based premium brand designing, manufacturing, and repairing high-quality carbon fiber parts and accessories for exotic and domestic vehicles. With over 750 handcrafted products spanning 95+ car models including Ferrari, Lamborghini, McLaren, Mercedes-Benz, and more, the brand delivers a blend of performance, style, and craftsmanship that automotive enthusiasts demand.
Despite having a strong product line and loyal customer base, Exotic Carbon Fiber’s digital experience did not reflect the premium nature of the brand. The website was cluttered, slow, and difficult to navigate. Customers struggled to find the right parts, and the conversion flow from discovery to checkout had multiple points of friction.
The brand needed a scalable WooCommerce platform that could:
Handle a large, growing product catalog with make/model compatibility.
Showcase premium products with detailed specs and high-quality visuals.
Convert enthusiasts into buyers with a smoother e-commerce journey.
Support long-term growth marketing: SEO, CRO, SMM, and paid campaigns.
UnikBrushes partnered with Exotic Carbon Fiber to completely transform their digital ecosystem into a performance-driven e-commerce platform.
Clean, premium visual design to reflect the brand’s craftsmanship.
Simplified navigation with a Make/Model vehicle selector tool.
Redesigned product pages with focus on photos, finishes, and specs.
Mobile-first layouts to cater to enthusiasts shopping on the go.
Custom product taxonomy with brand, model, year, and category filters.
Advanced search functionality for easy compatibility checks.
Optimized checkout process with fewer clicks and higher trust.
Backend tools for streamlined product uploads and catalog management.
Trust signals: badges, guarantees, shipping details, and reviews.
Sticky add-to-cart and simplified “Buy Now” options.
Clear product comparisons and customization selectors.
Reduced friction in checkout with multiple payment options.
Full technical SEO audit and fixes: clean URLs, sitemaps, schema.
Automotive-focused keyword strategy targeting product categories, brands, and accessories.
Long-form blogs explaining carbon fiber benefits, care, and performance upgrades.
Internal linking that pushes authority to high-value product pages.
SEO: Continuous keyword expansion, backlink acquisition, and content marketing.
Social Media Marketing (SMM): Showcasing products across Instagram, Facebook, and Pinterest with high-quality visuals and reels.
Paid Ads: Running Google Shopping, Search, and Meta ads targeting car enthusiasts with high purchase intent.
Email Marketing: Automated abandoned cart recovery, product launches, and seasonal promotions.
GA4 with custom events for product views, add-to-cart, checkout starts, and purchases.
Google Tag Manager for scalable event tracking and campaign attribution.
Conversion dashboards to monitor performance and ROI in real time.
A premium, performance-driven WooCommerce site that matches the brand’s positioning.
Stronger engagement with high-value product categories (steering wheels, OEM replacements).
Increased add-to-cart and checkout completions through CRO improvements.
Enhanced organic traffic from structured SEO and new content hubs.
More efficient operations with easier product uploads and catalog management.
Vehicle Selector Tool for fast make/model matching.
High-converting product pages with clear customization options.
Performance optimization: faster load times, optimized images, and WebP support.
Scalable marketing foundation: SEO, paid media, and automated email flows.
Website strategy and UX design
Custom WooCommerce development
Performance optimization and CRO
Technical SEO and content strategy
Social media marketing
Paid ads (Google + Meta)
Email marketing automation
Analytics and monthly growth reporting
WooCommerce, WordPress, Elementor Pro, custom PHP, Advanced Custom Fields, GA4, Google Tag Manager, Mailchimp/Klaviyo, CDN + server-side caching, WebP and lazy-loading optimization.
“Working with UnikBrushes elevated our brand online. They understood exactly what our customers wanted—a premium, seamless shopping experience—and delivered it. From redesigning the website to driving conversions through SEO, ads, and CRO, the results have been clear: more traffic, more sales, and a stronger presence in the automotive aftermarket.”
Owner, Exotic Carbon Fiber
Exotic Carbon Fiber’s success is proof that a premium brand needs a premium digital experience. By aligning strategy, design, development, and growth marketing, UnikBrushes transformed their e-commerce store into a high-performing sales engine.
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Founded in May 2015, UnikBrushes is a full-service digital marketing and web development agency based in Bengaluru, India.