Client: Cuddly Dolls
Industry: Toys, Plush Products, Kids’ Gifts
Services Provided: Web Design & Development, Custom WooCommerce Build, Full Brand Website Creation, Technical & On-Page SEO, Content Architecture, Social Media Marketing, Paid Ads, Email Marketing, Website Maintenance, Brand Positioning, Marketing Strategy
Cuddly Dolls is a growing kids’ brand known for creating soft, safe, and beautifully crafted plush dolls and children’s toys. Their products are designed to bring comfort, joy, and imaginative play into a child’s world. With high-quality materials, handmade details, and an emotional design approach, Cuddly Dolls blends creativity with craftsmanship.
Before partnering with UnikBrushes, Cuddly Dolls did not have a dedicated website.
They were selling exclusively on Amazon, which created several challenges:
• No official brand identity outside of Amazon listings
• No centralized platform to showcase collections, story, or values
• Limited control over customer experience and storytelling
• No long-term SEO visibility or organic traffic
• Heavy dependence on Amazon fees and algorithm fluctuations
• No way to retarget visitors, collect emails, or build a loyal customer base
• Inability to scale marketing due to lack of a website to send traffic to
Cuddly Dolls needed a complete digital foundation — not just a website, but an entire ecosystem that could help them grow beyond Amazon.
UnikBrushes partnered with Cuddly Dolls to build their first-ever standalone website and full digital presence from scratch.
• A warm, playful, and child-friendly brand aesthetic
• Soft colors, rounded elements, and emotional visual storytelling
• Clean navigation for collections, characters, categories, and gifting
• High-quality visuals to make products feel real, soft, and lovable
• Mobile-first layouts designed for parents browsing on phones
• Clear CTAs across the site to encourage purchases and sign-ups
• Complete e-commerce setup with product templates tailored for plush toys
• Easy-to-manage backend for adding new toys, collections, and bundles
• Inventory, shipping, tax, and order management setup
• Secure checkout experience optimized for conversions
• Variation selectors for colors, themes, limited editions, and bundles
• Keyword research focused on plush dolls, soft toys, educational toys, and gifting
• SEO-friendly page structure for long-term traffic growth
• Clean content hierarchy with readable descriptions for parents
• Schema integration for products and categories
• Building topical authority through structured internal linking
• Trust elements like safety standards, materials, and quality assurance
• Engaging product stories that highlight comfort, design, and purpose
• Gift-focused sections for birthdays, celebrations, and seasonal shopping
• Customer review integration for social proof
• Upsell/cross-sell placements for increasing average order value
After launching the website, UnikBrushes activated a full marketing ecosystem:
• SEO: Foundational content strategy and long-term ranking plan
• Social Media: Reels, product showcases, playtime content, and lifestyle storytelling
• Paid Ads: Meta ads for parents, gift buyers, and holiday shoppers
• Email Marketing: Welcome flows, abandoned cart automation, product highlights
• Analytics: Performance dashboards to track traffic, conversions, and buyer behavior
• Cuddly Dolls got their first-ever branded website, giving them a standalone identity
• Reduced dependency on Amazon by building their own sales channel
• Improved credibility through storytelling, visuals, and branding
• Higher conversion potential through optimized product and collection pages
• New traffic sources: SEO, social media, paid ads, and email
• Ability to retarget customers and build long-term relationships
• Complete brand control over design, messaging, and customer experience
• First official website built from scratch
• Brand identity translated into a soft, emotional UI/UX
• Full WooCommerce setup for a scalable e-commerce future
• Optimized collection and product structures for toy shoppers
• SEO-ready architecture to attract parents organically
• Mobile-optimized layouts supporting high-intent browsing
• Scalable backend ready for future product lines and launches
• Website strategy and UX design
• Custom WooCommerce development
• Brand positioning and copywriting
• Technical and on-page SEO
• Social media marketing
• Paid ads management
• Email marketing automation
• Analytics and performance tracking
• Long-term growth strategy
WordPress, WooCommerce, Elementor Pro, custom PHP components, GA4, Google Tag Manager, CDN, WebP optimization, SEO plugins, performance optimization.
“UnikBrushes helped us take our brand beyond Amazon. Our new website finally gives Cuddly Dolls a place to tell our story, showcase our products, and build a real customer base. The design feels warm and perfect for our audience, and the marketing support has helped us grow faster than we expected.”
Cuddly Dolls Team
Cuddly Dolls’ transformation is a powerful example of how a small Amazon-exclusive brand can evolve into a full-fledged e-commerce business. With thoughtful design, structured SEO, and an integrated marketing ecosystem, UnikBrushes helped create a digital foundation that supports sustainable, long-term growth.
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