Ecommerce website is a critical aspect of the success of the site. This section will go over how to rank on google to help maximize sales.
Small business ecommerce is a highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain a competitive advantage over others.
The design of an eCommerce website can make or break the business. It is important that the design is not only aesthetically pleasing but also functional and user-friendly.
1) Not considering the customer journey
The customer journey is a process that provides opportunities for you to engage with your customers. It is different for each company, but the journey usually starts with a user searching for your product or service online. They will then evaluate the options and make a decision on whether or not to buy.The customer journey is an important part of any ecommerce website design because it can help you think about how to improve the user experience on your site and how to increase conversion rates.
2) Poor navigation
Poor navigation can lead to a high abandonment rate for your ecommerce website.This is why it is important to create a user-friendly navigation system on your website. There are many different ways that you can do this, but one of the most common and effective ways is through the use of drop-down menus, which allow visitors to easily navigate through your site without having to scroll up and down constantly.
3) Not taking care of SEO
Having a website that is not optimized for search engine optimization can result in a business losing out on potential customers. With the help of SEO, a business can get their website seen by more people and generate more traffic to their site. Not taking care of SEO can result in a business losing out on potential customers. With the help of SEO, a business can get their website seen by more people and generate more traffic to their site.
1. Poor or outdated E-Commerce website design
Many E-commerce websites of small businesses reflect a poor outdated website design. Your website needs to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.
2. Not having detailed information on products on the E-Commerce website
Many E-Commerce websites make the common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, tiny business E-commerce websites is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list, it is important to have an independent product detail page for every product. Avoid only one-line descriptions for your products. Information on products can easily be found on the manufacturer’s website and in most cases they are happy for you to use it on your website.
3. Don’t hide contact details on the E-Commerce website
Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.
It is often a good idea to include telephone and address on all pages either in the header or footer. An easily accessible email inquiry form or request call-back records on the website also helps build customer confidence.
4. The benefits of buying from your company are not evident to the customer.
Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing from them. Customers usually research competitors before making a decision.
5. Not having an ongoing search engine optimization strategy.
Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if your website has been created with search engine optimization in mind; appearing on the first page of Google is not something that will be achieved on its own.
Thousands of businesses compete for first-page ranking for any given keyword however only 10 can appear o the first page. To receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimization campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.
